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WhatsApp is introducing a new payment feature that will transform the way business is conducted

Karan Shah

Sep 21, 2023

In a major announcement, WhatsApp has partnered with PayU, Razorpay and other payment providers to make mobile app purchases available in India. This follows the introduction of WhatsApp payments itself last year as part of its ongoing goal to bring its users easily accessible solutions to facilitate online and offline payments.

In India,WhatsApp has introduced a new feature that will make it much easier for users to buy businesses directly on the app. In such a big move, WhatsApp has entered into partnerships with PayU and Razorpay to make available various payment options in India including credit or debit cards, net banking services as well as mobile apps for UPI. 

This is in addition to WhatsApp's recent partnership with Stripe in Singapore as well as the fact that it has started accepting payments from businesses in Brazil this year. Mark Zuckerberg, the CEO of Meta, which owns WhatsApp, has also shared his excitement.' This is going to make it simpler for users to pay Indian businesses in a chat via whatever method they prefer.'

The most important thing is that this payment option is currently available to all businesses in India using the WhatsApp Business service. The South Asia region is Meta's biggest market worldwide, with over 500 million users in India. In 2020 they launched the payment services in India through a pilot which was extended last year to 100 million users, but competition had been intense with Google Pay, PhonePe and Paytm dominating the UPI ecosystem.

The ability to accept payments from customers in the form ofWhatsApp Pay, which is a UPI based system, was already available for Indian businesses using WhatsApp. The fact that this capability was used last year by Indian giant Reliance Industries to deliver a comprehensive shopping experience through the JioMart app on WhatsApp is significant. By making it possible for merchants selling through the app to pay by third parties, this update will improve the customer experience.

This update is not only more convenient for customers and businesses, but also increases the possibilities that WhatsApp can be used as a business solution. Despite the fact that its business application has more than 200 million monthly active users around the world,WhatsApp hasn't seen a large number of regular users use its platform in India to make purchases.

The business of WhatsApp has played an important role in terms of revenue generation for the company, especially since it charges users no subscription fees and does not plan to introduce advertising. The app has introduced paid features in the past, including automated messages to customers as well as a custom message for merchants. Increased support for payments can increase revenue, since more users will shop on messaging services and thus could lead to a rise in the number of businesses. In addition, with "Flows," a feature that enables users to complete tasks like choosing an airline seat or making appointments via the telegram app, WhatsApp is enhancing its inapp shopping experience.

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